How My Business Got Its Name
business info, homebirth, Midwife, student midwife

How I Became Comforts of Home Midwifery

How My Business Got Its NameHow I Became Comforts of Home Midwifery
How My Business Got Its Name

Let’s face it.  I stink at naming.  When I was 8, I won a stuffed rabbit in a drawing at a Hallmark stationary store.  Years later when his fur had rubbed off from being loved so much, his name was still only Bunny.  6 years later, my sister’s cat had kittens.  I was allowed to keep one.  My sister wanted to name her Gilligan.  My brother wanted to name her Robert Smith after a performer in The Cure.  I named her Baby.

My Children’s Names

My children are lucky to have names.  I was not much better at trying to find them names.  When my oldest was born, I was determined that he would not be another Sam, Joe, David, or Mike which were common at the time.  I had always loved the name Isaiah, but felt that it would sound silly with the last name Eizenga. I had a list of about 5 names that I was considering, but was not really sold on any of them.  When people would ask me his name, I would tell them that I was considering naming him Snoopy.  Some of them actually believed. When he was born, I took out my list and looked at him.  He did not look like any of the names on my list.  After two days of trying names and searching through all three name books that were in the nursery at the hospital, I decided on the name Eman.

I got lucky when baby #2 came.  My ex insisted that if we had a boy, his name would be Kodi.  We had a very short list of very iffy maybes, if he was a girl.  Kodi, be glad that you are not a girl!

With my youngest son, his dad and I picked out a girl’s name right away.  He kept insisting that I did not need a boy’s name because we were going to have a girl.  It was a good thing that I had a back up list of boy names just in case.

My Business Name

Considering that I was a midwifery student for 4 years, I probably should have worked a lot harder on a name a lot sooner.  It wasn’t until right around graduation time that I realized that this was really happening.  I knew that I did not want a location based name like Rockport Midwifery.  I was looking into the possibility of moving closer to family after graduation.  It was a good thing that I decided that, because I moved to North Texas three years later.

I knew that I did not want a name based on my own name.  Eizenga Birth Services is just not catchy.  People can either say it or spell it.  Nobody gets it all the right.

While I had no thoughts of opening a birth center, I wanted a name that could transition just in case I ever did open one.

I apprenticed at Gentle Beginnings Midwifery in Corpus Christi, TX.  I knew of a Gentle Beginnings Birth Center in North Texas.  I have also come across New Beginnings, Special Beginnings, Beautiful Beginnings, and Beginning at Home.  So, I knew that I did not want anything with Beginning/s in the name.  If you are in the birth business, please do not use a name with Beginnings in it.  It is so overdone.

My homeschool group proved to be the solution.  I took my dilemma to them.  One of the other moms emailed me a list of possibilities the next day.  I wasn’t sold on any of them.  Down at the bottom, there was a footnote that said, “Too bad, you can’t use Comforts of Home.”  Comforts of Home was a home decor store nearby.  The more I thought about it, the more I thought, “Well, why can’t I use Comforts of Home. It would by Comforts of Home Midwifery, so it would not be exactly the same.”

The more that I thought on it, the more I loved it.  It fit all of my specifications. It flowed nicely. It was unique to the birth business.  To this day, I still love that name.  When I still lived in Rockport, it was an issue a few times when people would call because they grabbed the wrong number off the internet and were trying to buy furniture.

What do you think?  Do you like the name?  Does your birth business have a unique name?  Why did you choose your business name?

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Mercy Eizenga LM, CPM

Mercy Eizenga LM, CPM is the head midwife and owner of Comforts of Home Midwifery. Mercy was first exposed to homebirth when she witnessed the birth of her little brother at the age of 7. Her interest in natural childbirth grew with the birth of her first child and then attending Bradley Natural Childbirth classes with a friend a year and a half later. Attending her first birth as a doula verified that she was called to be a midwife. Mercy attended the Association of Texas Midwives Training Program and completed an apprenticeship with what is now the Corpus Christi Birth Center. She holds Texas and Louisiana state licenses and holds her Certified Professional Midwife with the North American Registry of Midwives.

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